I lead the thinking

and stay involved in the making.

I’m Kevin Waltermire, a creative director, brand strategist and designer based in Little Rock, Arkansas. I have spent more than 25 years working across branding, advertising, editorial, websites, campaigns and content. I enjoy learning how an organization works, finding the part that is difficult to explain and turning it into something people can understand and use.

25+

YEARS CREATING

300+

PROJECTS DELIVERED

50+

BRANDS SUPPORTED

01

GUIDING PRINCIPLE

I’VE NEVER BEEN INTERESTED IN JUST

MAKING THINGS LOOK GOOD.

Design has to hold up outside the presentation. It has to work for the audience, the people producing it and the organization responsible for maintaining it. That is why I tend to look beyond the immediate assignment. A website may reveal a messaging problem. A campaign may expose an inconsistent brand. A new identity may require better templates and internal tools. I like connecting those pieces and building a system instead of leaving behind one isolated deliverable.

CALM PROCESS.

HONEST COLLABORATION.

I’m comfortable working with executives, marketing teams, developers, vendors and people who do not speak the language of design. Part of my job is making the process easier to understand and giving everyone enough clarity to make good decisions. I listen, ask a lot of questions and say what I think. I do not make the process more complicated than it needs to be.

MAKER

DOER

I like the strategy, but I also like the making. I can lead the meeting, establish the direction and present the idea. Then I can open the file, build the page, refine the typography, edit the video or work with the developer until the final piece is right. That balance has shaped my entire career.

Built By

Doing The WOrk

My experience spans agencies, media, consumer brands and independent client work. Along the way, I have led creative teams, built publications, developed brand systems and managed projects across print, web, campaigns, packaging, photography and video.

PRESENT

BRAND STRATEGIST & CREATIVE DIRECTOR: Kevin Waltermire

Working directly with organizations and agencies on brand strategy, identities, websites, campaigns and ongoing creative leadership.

2020-2026

CREATIVE DIRECTOR / DESIGN LEAD: Matmon

Led creative work across a varied client portfolio, including branding, websites, campaigns, publications, content and environmental graphics. Managed projects from early strategy through design, production and launch.

2018-2020

CREATIVE DIRECTOR: Tree of Life Seeds

Led a multidisciplinary creative team across brand strategy, packaging, retail communications, digital experiences and advertising in a fast-moving consumer market.

2016–2018

DIGITAL & PRINT DESIGN LEAD: CenterRock Advertising

Designed and directed websites, advertising campaigns, presentations, print materials and client communications across multiple industries.

2014–2016

ART DIRECTOR & GRAPHIC DESIGNER: Arkansas Times

Directed editorial design, advertising, photography and digital creative across the Arkansas Times family of publications. Created the first Bike Arkansas and Paddle Arkansas, redesigned Arkansas Wild and developed work for Arkansas Food & Farm, special publications, promotions and events.

ART, MUSIC AND

MAKING THINGS.

My background in art and music shaped how I approach creative work. Both require structure, experimentation and a willingness to keep working until something feels right. When I am not working with clients, I am usually drawing, listening to records, building something for my Designed By Dad project or spending time with my wife and daughter.

Want To

Work Together?

I’m available for select projects, ongoing creative support and creative direction. Hiring for a senior creative leadership role? I’m also open to the right long-term opportunity.