Creative Direction, Web Design, Digital Strategy, Brand Support, Content Direction
Snell had decades of trust behind its name, but its digital presence no longer represented the quality of its work or the way it cared for patients. The site needed to feel current and professional without losing the warmth and family-owned character that made Snell different.
Shift the story away from devices and procedures and toward people. Prosthetic and orthotic care is ultimately about independence, confidence and everyday life. That human outcome became the foundation for the content, imagery and digital experience.
I created a connected brand experience across the website, messaging, social content, photography, video and digital marketing. The redesigned site simplified navigation, made services easier to understand and placed patient stories and real human moments at the center of the brand.
The finished work gave Snell a clearer and more personal way to explain what it does. By focusing on patients, families and life beyond treatment, the website now better represents the care people experience when they work with Snell.
I’m available for select projects, ongoing creative support and fractional creative direction.
