Creative Direction, Web Design, Photoshoot Direction, Content Direction, Animations
Hodge had the warmth and personality of a neighborhood practice, but its website felt too clinical. It did not communicate the energy of the team, its kid-friendly approach or the comfortable experience patients encountered in person.
Make the website feel like walking into Hodge. The direction combined bright color, organic shapes, playful movement and candid photography to make orthodontic care feel less intimidating and more familiar.
I designed an expressive digital experience using animation, flexible layouts and casual, in-the-moment photography. The site brought the team’s personality forward while giving treatments, patient information and the first-visit process a clearer structure.
The new website gave Hodge a recognizable digital presence that matched the experience inside the practice. It helped attract more website traffic and new patients as Hodge continued to grow, opened another location and strengthened its reputation with local families.
I’m available for select projects, ongoing creative support and fractional creative direction.
