Creative Direction, Web Design, Photoshoot Direction, Content Direction, Animations
Hodge Orthodontics had the personality of a neighborhood practice, but its website didn’t show it. The experience felt too clinical and failed to communicate the warmth, energy, and kid-friendly approach that made the practice different.
Create an experience that felt as welcoming as the practice itself. Colorful, organic, playful, and full of personality. The goal was to make orthodontics feel less intimidating and more approachable for kids, teens, and families.
I created a more immersive digital experience using playful animation, expressive layouts, casual in-the-moment photography, and a brighter visual system. The site brought the personality of the team forward while making the full range of services easy to explore.
The refreshed experience helped drive more website traffic and new patients while strengthening Hodge’s position as a trusted neighborhood orthodontist. The practice continued to grow, opened a new location, and became a go-to choice for local families.
