Designed Booklets, Event Material, Event Graphics and Overall Event Style, Billboards
The Arkansas Prostate Cancer Foundation needed to communicate an important mission with clarity, urgency, and compassion. With education, screenings, patient support, and community outreach at the center of its work, the challenge was creating materials that could inform people without feeling overly clinical or overwhelming.
Create a visual approach that felt approachable, human, and easy to understand. The goal was to make prostate cancer awareness feel more accessible while giving the Foundation a strong, consistent presence across educational materials, campaigns, and community events.
I designed a wide range of campaign and outreach materials, including educational booklets, billboards, handouts, and event collateral. Each piece was designed to communicate quickly and clearly while maintaining a cohesive look across print, outdoor advertising, and community engagement.
The work gave the Foundation a stronger and more consistent way to reach men and families across Arkansas. The materials helped support awareness, education, screenings, fundraising, and events while making important healthcare information feel more approachable and actionable.
