Art Direction, Graphic Design, Editorial Design, Campaign Design, Event Collateral, Print Design
Baptist Health Foundation needed materials for different initiatives, audiences and events, each with its own message and purpose. The work had to feel appropriate for a trusted healthcare organization while still capturing the energy and human importance of fundraising and community support.
Use the established Baptist Health identity as a foundation, then adjust the tone and visual emphasis to fit each initiative. Donor publications needed clarity and credibility, while event promotions needed more energy and an immediate reason to pay attention.
I designed publications, fundraising materials, advertisements, handouts and event collateral, including promotional work for the Foundation’s concert events. Each assignment was developed for its specific audience while maintaining a recognizable connection to Baptist Health.
The Foundation gained a consistent range of materials for donor communication, fundraising and events. From printed publications to concert promotions, the work supported different initiatives without losing its connection to the organization behind them.
I’m available for select projects, ongoing creative support and fractional creative direction.
