Creative Direction, Web Design, Photoshoot Direction, Content Direction, Animations
Hodge Orthodontics had the personality of a friendly neighborhood practice, but its website did not communicate it. The experience felt too clinical and failed to capture the warmth, creativity, and kid-friendly approach that made the practice different.
Create a digital experience that felt as welcoming as the practice itself. The visual direction combined color, movement, organic forms, and authentic photography to make orthodontic care feel less intimidating and more approachable for children, teenagers, and parents.
I redesigned the website using expressive layouts, playful animation, a brighter visual system, and casual, in-the-moment photography. I directed the content and photography around the personalities of the team while reorganizing the site to make services and patient information easier to explore.
The new website gave Hodge Orthodontics a digital presence that more accurately reflected the energy of the practice. It created a friendlier first impression, made the full range of services easier to understand, and provided a stronger platform to support the practice’s continued growth and expansion into a new location.
