Booklet Design, Infographics, One-Sheet Design
Hospital finance and healthcare policy involve dense information, competing priorities and data that can be difficult to absorb quickly. The Arkansas Hospital Association needed to communicate with hospital leaders, board members, stakeholders and policymakers without oversimplifying the seriousness of the issues.
Create a visual hierarchy that tells the audience what matters first. Key statistics, supporting context and calls to action were separated and organized so readers could understand the main argument before moving into the details.
I designed two PowerPoint presentations, two one-sheet communications, a six-page booklet, an infographic and supporting templates. Shared typography, color, data treatments and page structures connected the materials while allowing each format to serve a different setting and audience.
The Association received a unified toolkit for presentations, meetings, advocacy and printed distribution. The system made complicated financial and policy information easier to present, scan and discuss while giving every piece a consistent connection to the larger initiative.
I’m available for select projects, ongoing creative support and fractional creative direction.
