Art Director, Magazine Design, Logo Design, Website Design, Created Bike Arkansas, Block Street & Building, Paddle Arkansas, Redesigned Arkansas Wild
Arkansas Times wanted to expand its publication portfolio while elevating the quality of its existing magazines. I was tasked with creating the first editions of Bike Arkansas and Paddle Arkansas, while also revamping and redesigning Arkansas Wild to give it a stronger editorial identity and more contemporary visual approach.
Elevate the editorial design without losing the character that made Arkansas Times feel local, independent, and culturally relevant. The focus was on stronger layouts, better pacing, more intentional typography, and photography that made each story feel more immersive.
As Art Director, I helped reshape the visual direction across Arkansas Times publications. I created new publications including Bike Arkansas, Paddle Arkansas, and Arkansas Food & Farm, while also redesigning magazine layouts, directing photoshoots, developing advertising, and improving the overall design system across print. I also worked to elevate the design team by creating a stronger visual standard and more consistent creative direction across publications.
The publications became more polished, easier to read, and more visually engaging. Each title developed a stronger identity while still feeling connected to the Arkansas Times brand. The work helped raise the overall quality of the publication system and created a more cohesive experience for readers and advertisers.
