Art Director, Magazine Design, Logo Design, Website Design, Created Bike Arkansas, Block Street & Building, Paddle Arkansas, Redesigned Arkansas Wild
Arkansas Times was expanding its publication portfolio while working to improve the quality and relevance of its existing titles. The challenge was to create new publications with distinct identities, modernize established magazines, and raise the visual standard across editorial content and advertising without losing the independent character of the Arkansas Times brand.
Build a more intentional editorial system around stronger typography, improved pacing, immersive photography, and clearer visual hierarchy. Each publication needed its own personality while still feeling connected to the broader Arkansas Times family.
As Art Director, I created the first editions of Bike Arkansas and Paddle Arkansas, helped create Arkansas Food & Farm, and redesigned Arkansas Wild. I also developed publication layouts, directed photoshoots, designed advertisements and promotional materials, contributed to web design, and established stronger visual standards for the design team.
The work gave each publication a clearer identity and created a more polished, cohesive experience across the portfolio. Improved layouts and creative direction made stories easier to navigate, gave photography greater impact, and provided readers and advertisers with a more engaging final product.
