Designed Booklets, Event Material, Event Graphics and Overall Event Style, Billboards
Prostate cancer can be difficult to discuss, and too much medical language can make people disengage from the message. The Foundation needed to communicate urgency without relying on fear and provide useful information without making it feel clinical or overwhelming.
Develop a direct, approachable visual language that could meet people in everyday settings. The message needed to work at the scale of a billboard, in the detail of a booklet and within the energy of a community event.
I designed educational booklets, billboards, handouts, campaign graphics and event materials. A consistent use of typography, color and messaging connected the pieces across outdoor advertising, printed education, screenings, fundraising and community outreach.
The Foundation gained a recognizable campaign system that could work across different formats and locations. The materials made prostate cancer information more approachable while supporting the organization’s ongoing education, screening and outreach efforts.
I’m available for select projects, ongoing creative support and fractional creative direction.
