Creative Direction, Brand Identity, Web Design, UI/UX Design, Information Architecture, WordPress Development, Custom Content Systems.
PDH Group needed to present several distinct businesses as parts of one organization. Each company served a different purpose and required its own identity and digital presence, but the experience still needed to make sense as a connected family of brands.
Create a shared system with enough structure to connect the companies and enough flexibility to preserve what made each one different. The PDH Group website would serve as the central entry point, while individual identities and microsites would allow each business to communicate with its own audience.
I designed the PDH Group website, created logo systems for six affiliated companies and developed a repeatable framework for their microsites. Custom content fields and filtering tools organized services, team information and related content consistently across the network.
PDH Group gained a connected digital system instead of a collection of unrelated websites. Visitors can understand the relationship between the companies, find the right service and move between brands more easily. The shared framework also gives PDH a practical way to maintain existing sites and add future companies.
I’m available for select projects, ongoing creative support and fractional creative direction.
