Creative Direction, Brand Strategy, Brand Identity, Web Design, Content Direction, Packaging, Campaign Design, Trade-Show Design
Western Foods had grown into an innovative ingredient partner, but its brand and website did not fully represent the company it had become. Its products, technical capabilities and commitment to responsible sourcing needed to be easier for food manufacturers and partners to understand.
Position Western Foods as a knowledgeable partner, not simply an ingredient supplier. The direction balanced the company’s agricultural roots with its technical expertise while giving rice flours, pulse ingredients, extrusions and specialty products a clear place within the larger story.
I developed a new visual identity and carried it across the website, product messaging, brand guidelines, packaging concepts, printed materials and trade-show graphics. The website reorganized a complex product catalog and gave greater visibility to the company’s work with Regenified agriculture and low-arsenic rice ingredients.
Western Foods gained a more complete system for presenting itself to manufacturers, partners and trade-show audiences. Its products are easier to explore, its expertise is easier to recognize and the company now has a consistent foundation for future sales and marketing materials.
I’m available for select projects, ongoing creative support and fractional creative direction.
